Planning is an important process before designing and building a website. A basic clear plan, how your website will be organized and it's function, will make it easier to design thus enabling you to accomplish your goals. Your website should give visitors a chance to see and understand the services you provide before they contact you. What are the things that you need to consider in order for us to assist you maximize your website's performance?
The first step is to know and understand your goals! Set short and long term goals. Your short term goal should be what you hope to accomplish by having a Web site. Setting long term goals will assist when future expansion, modification, and improvements may be required.
Define your audience. The audience is the group of people you expect to visit your website. These people will be viewing the website for a specific reason! It is important to know exactly what they are looking for when they visit your website.
Plan and list all the necessary content. Organize the basic information and structure by categorizing the content and organizing it according to user needs. A user should be able to click through the pages in your site without getting confused. Each category should be named with a concise and descriptive title which will also become a link on your website.